vendor TESTIMONIALS REGARDING LAURA THIEME

Tealium Regional VP

I had the pleasure of working with Laura when Monster Energy was considering a Customer Data Platform for its business. Over the past two years, I have come to know Laura as the rare person that understands the strategic and tactical requirements of a project that will drive success. Laura’s work ethic is second to none, and she is always striving to improve and deliver better results. Laura brings a wealth of knowledge and experience to the table. Highly recommend. 

I have had the opportunity of working with Laura over the past few years when Monster Energy was evaluating Customer Data Platforms (CDP)for its business. It became clear to me immediately that Laura is one of the diamonds in the rough that not only digs into the details and strives to understand the details in a complex technology evaluation that involves multiple stakeholders. Her attention to detail is second to none and she is constantly learning, supporting, and encouraging her team to deliver positive results. Her tenacity and graciousness are infectious and I can't recommend working with her enough. She is an asset to any digital marketing/analytics organization.

Where to begin? We hired Laura to rebuild our website after it had been taken down with malware, and she was the perfect fit. Not only does she have the technical skills to help design and launch a web presence that is truly representative of your organization – but she also brings a host of analytical and industry knowledge and experience that few professionals possess. As others have said, she is an ecommerce expert – so while she was able to find us the most functional template for our new website, Laura also (and perhaps more importantly) helped us understand how we could best utilize this powerful tool to reach our members (present/future) and potential corporate partners alike.

On a personal note, it was an absolute pleasure to work with Laura. She was always respectful of my time, yet reachable practically 24/7. Her vast understanding of the industry is matched only by her warmth and understanding of the people involved in her projects. She checks all the boxes, people – HIGHLY RECOMMEND!

Laura Thieme has been presenting at the Search Engine Strategies and SMX conferences since December of 2001. Ms. Thieme introduces and reviews many of the industry’s latest tracking tools on how to measure the performance of the campaign. Conference sessions are attended by hundreds of marketers from all over the world. It has been my pleasure to oversee Ms. Thieme’s presentations and to observe her ability to stay abreast of the industry’s latest innovations educate industry professionals on how to use them. She works closely with both search engines and software vendors to improve their usability and marketability.

Our small business website was in need of a responsive, mobile-friendly update. It was difficult to track leads & install relevant updates. The new responsive WordPress website project was relatively simple to manage. It took less than three weeks and was not cost-prohibitive. Laura traveled to one of our L.A. seminars & took some photos, which were converted into an image slide on the website within one day. We have updated photos that we own. People can easily view our seminar calendar from any page & register online. SEO and paid search continue to drive traffic and leads. I’m really pleased with the updated website, and am glad we are now mobile-friendly.

She places the customer, and the service they get, at the center of all decisions. This is the reason the solutions she provide end up being so well received by customers. They solve real world problems faced by real businesses. Her honesty comes through in every conversation you will have with her. You may not always like what she has to tell you, but you won’t fault the logic or the data that lead to it, and she has the courage to say it. Her tenacity is just astounding, and if you’re working for her or using the tools her company creates, you will reap huge rewards. She simply will not give up until the problem is resolved, or the customer is happy, or the outcome is optimal.

Laura knows her stuff! As a veteran of the SEO industry, Laura has the knowledge and expertise to help any business looking to increase their rank or leverage PPC to gain more customers. She’s a trusted partner and colleague who I frequently refer clients to (which is the highest compliment one can give). I also use Laura’s services, and she’s helped me rank up dramatically in just a short time. I highly recommend her for SEO/PPC/SEM services.

Founded marketing agency. Developed service offerings of organic & paid search, website and e-commerce design, measurement & analytics. Determined search engine ranking algorithms, business process improvements and filed / published patent.  Developed SaaS 10-minute SEM/SEO Automated Audit for recurring  revenue model & acquired 700+ clients. Developed brand strategy, positioning and go-to-market plan. Established global thought leadership. Presented at 60+ global conferences as analytics & marketing SME. Early adopter of digital search, social & paid media.  Grew MM in revenue from ground zero for agency & its clients through proven customer acquisition strategies and well-executed plans.  Developed and presented case studies at industry conferences. Clients included Burt’s Bees, MicroCenter, SpaFinder, Performance Bicycle, Pier 1 Imports, Collin Street Bakery, M/I Homes. Achieved top five organic rankings coupled with paid visibility for competitive keyword phrases. Developed & evangelized measurement & conversion rate optimization industry standards. Recruited, hired & managed agency employees, interns & contractors. Created recruiting programs with state universities. Worked with Ohio State’s Fisher College of Business to improve skills (see below). Negotiated numerous contracts. Managed office space & build-out requirements. Managed public relations, TV, radio and public speaking engagements.

Architected digital data, measurement & analytics service offering. Hired & coached SME team of data engineers, data scientists, technical managers & analysts. Standardized metrics across agencies, global digital, marketing & brand stakeholders. Advocated for privacy laws and data governance. Negotiated SaaS contracts up to 40% savings & managed vendor relationships. Managed technical team requirements for 45+ platforms, 250+ metrics, and 1900+ partners. Developed measurement strategy for paid, owned, earned, partnered social, organic, SEM, web, CRM & customer acquisition across 10+ brands. Brought SEM agency work in-house. Grew budget, onboarded & trained employees, and set up paid search attribution strategy from acquisition to online sales.  Managed requirements for SQL, Python, .NET, Data Factory, Azure, Tealium CDP & CRM tech integration, including APIs, ELT/ETL, Looker dashboarding, reporting & automation. Pitched, negotiated, launched & measured consumer data platform (CDP) & CRM initiative. Researched global data privacy laws & certifications. Managed competitive intelligence & brand insights utilizing Quid social listening to support brand strategy. Received GSD Monster Beast Award 2022 for digital marketing work.  Developed measurement, benchmark, pillar, trend and analytics intelligence at a glance to easily identify 1st, 2nd and third tier performance across multiple digital marketing mediums.